The Sofenomenal Agency group was tasked with creating a memorable brand experience for the unveiling of the Embrace statue in Boston over the weekend of MLK day. Through our creativity and clever planning, we were able to infuse the event with a consistent and powerful vibe that showcased the significance of the moment. Overall, the branding we devised appropriately celebrated the power of art and its ability to bring people together. The Embrace statue serves as a symbol of love and understanding, and our branding efforts helped ensure that the unveiling event encapsulated these values.